Friday, August 05, 2011

BBC's matchday pricing survey : Were City too honest or too stupid?

Fixtures
http://www.bradfordcityfc.co.uk/page/News/0,,10266~2376580,00.html

Next game
Sat Aug 6 Aldershot Town H ko 3pm

Got adobe PDF reader? See the fixtures here
http://www.bradfordcityfc.co.uk/staticFiles/3/7a/0,,10266~162307,00.pdf



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Loans

Aug 3rd : Apparently we've just signed Defender Liam Moore from Leicester on a months loan, with a possibility of extending it to 6 months.

Aug 5th : Spurs Swedish Keeper Oscar Jansson will sign on a months loan, with a view to a permanent deal.

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The "Social media COrner"

http://www.bbc.co.uk/blogs/paulfletcher/2011/08/guy_branston.html

Not sure if this has been posted already or not. Branston himself replies to some of his critics on the discussion board after the article, think his comment is around comment 35 or so...



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30 years on...

City v Hull 1981-82 (promotion year) orange ball, snow covered pitch, no shirt sponsor, wearing white at home,Podd, Campbell
McNiven and a young Ellis and Jackson.

John Helm commentating so I assume it was Sunday Soccer or some similar
programme, comes in two parts.


http://www.youtube.com/watch?v=aLfarPGciZw&NR=1

http://www.youtube.com/watch?v=ufZHoUX-6hA&feature=related




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From the BBC:
http://news.bbc.co.uk/sport2/hi/football/14366574.stm

This is an edited summary. Please click the link to see the full article.

CLUBS REVEAL ALL IN SURVEY

Only 11 out of 104 clubs in England and Scotland will offer adults the
chance to enjoy a day at the football for less than £20 during the new
season.

Leeds have the most expensive programme at £4

*******************************
Clubs were asked for their cheapest and most expensive possible matchday
adult tickets, as well as the prices for a cup of tea, a programme, and a
pie in order to work out the price of enjoying a day at the football for
fans without season tickets.
*******************************

Despite the high attendance figures - an average of 352,260 fans attended
Football League fixtures each weekend last season - the chairman of the
Football Supporters' Federation Malcolm Clarke says clubs must work harder
to ensure football does not become too expensive for ordinary fans.

"It's important that football continues to be attractive to the whole
cross-section of society, so it doesn't just become something only
middle-class and upper-class families can afford."

"With Premier League grounds over 92% full on average in each of the last
three seasons, fans are clearly enjoying the football, and the overall
matchday experiences, that are on offer," said a Premier League statement.

Newcastle United were the only club out of the 104 surveyed who did not
reveal their prices.

LEAGUE TWO - BRADFORD MOST EXPENSIVE

Rotherham have emerged as the cheapest team to support in League Two in BBC
Sport's Price of Football survey.

The least expensive ticket to watch the Millers, along with a programme, a
pie and a cup of tea, adds up to £16.30.

"A policy was taken a number of years ago to try not increase ticket
prices," said marketing officer Matthew Young.

The price contrasts with Premier League Liverpool - the most expensive
equivalent in the country - where the same package costs £46.95.

Bradford City is the most expensive day out for League Two fans who intend
to buy the lowest-priced tickets. The least expensive seat at Valley Parade
is £20 before the total cost rises to £27.80 once refreshments and
entertainment are added.

The only question is whether clubs are treading the fine line between
providing value for money, or are profiteering from passion and dedication.

And you can read more of BBC Sport website Editor Stuart Rowson's blog on
the price of football by clicking here Rotherham's pricing structure ensures
that, regardless of the opposition, fans can leave Don Valley with change
from a £20 note.

"A lot of clubs catergorise games, which we don't," explains Young.

"We always charge the same price, no matter who the opposition is.

"Quite often when the big clubs are in town the price goes up. That doesn't
happen at our club."

The next cheapest in League Two at Torquay where fans can pay £16.50 for the
cheapest spots at Plainmoor.

Both Rotherham and Torquay have a range of ticket prices for a given game,
rising from £10 to £18 and £20 respectively.

However there is less of a difference between what spectators in different
parts of the ground pay at other sides in the division.

Bradford and Southend have one ticket price regardless of the position of
the seat, while a pound is enough to upgrade from the cheapest to the most
expensive seats at Accrington Stanley and Hereford.


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CITY HIT BACK AT BBC SURVEY
By Bill Marshall (T&A)

City have hit back at a survey which shows them to be the most expensive
club to watch in npower League Two.

A pay-on-the-door match ticket costs £20 and, with the price of a programme
(£3), pie (£2.90) and cup of tea (£1.90), an afternoon at Valley Parade
comes in at £27.80.

That total means the Bantams are not only the costliest treat in League Two
but would also put them as equal most expensive in League One (alongside
Leyton Orient), 11th priciest in the Championship (equal with Peterborough)
and only fourth cheapest in the Premier League.

It is less expensive to watch Newcastle and Blackburn (both £17) and Wigan
(£21.60) than to attend Valley Parade.

But City director of operations Dave Baldwin reckons the BBC Sport survey is
grossly misleading.

He said: "The figures quoted by the BBC affect less than eight per cent of
our spectators – and that has been the case for more than five years. About
92 per cent of our audience come in for £8 less."

This more realistic admission price cuts the cost of a day at Valley Parade
to £19.80, which would rank the Bantams as the fifth cheapest after
Yorkshire rivals Rotherham (£16.30), who were the second cheapest overall,
west-country sides Torquay (£16.50) and Plymouth (£17.90) and Barnet
(£18.70).

"We also have offers every week in Friday's back-page solus advert in the
Telegraph & Argus," said Baldwin.

"For example, tomorrow. If a spectator decides, having seen the T&A, that
they want to go to the Aldershot match on Saturday at a cost of £20 for
their ticket, they can retain their match-day stub and with it get a free
ticket for another home game later in the season. We give offers like this
throughout the season."

As a comparison, Huddersfield are the fourth most expensive club to watch in
League One at £26.60 (match ticket £19, programme £3, pie £2.80, cup of tea
£1.80) and Leeds are the 13th most expensive in the Championship at £28.40
(£20, £4, £2.70, £1.70).

The BBC Sport survey concluded that only 11 clubs out of 104 in England and
Scotland (four English divisions plus the Scottish Premier League) offered a
day at a match for less than £20.

The best in the Championship was Watford (£17.50), with Rochdale (£16.20)
and Preston (£17.50) being the best in League One and Inverness Caledonian
(£21.90) the cheapest in Scotland's top flight.

A cup of tea at Crawley will set you back only 50p, while St Johnstone had
the 'best' pies (£1.50) and programmes (£1).

Nine clubs offered a match-day ticket for £10 – Blackburn, Newcastle,
Watford, Rochdale, Preston, Milton Keynes Dons, Rotherham, Torquay and
Plymouth.

In general, clubs in the north west of England proved the cheapest for a day
out. But Liverpool are the most expensive at £46.95 (£39 – £3, £2.95, £2),
followed by Arsenal (£44), QPR (£42.80), Swansea (£42.60), Tottenham (£40)
and Manchester United (£35.60).

John Nagle, head of communications at the Football League, said: "Football
League clubs are working extremely hard to attract the next generation of
fans through a variety of innovative marketing initiatives. As a result,
crowds in recent seasons have been at their highest levels for 50 years.

"Much of the focus is on improving the match-day experience for supporters,
particularly families.

"This has seen the League introduce a programme of 'mystery-shopper' visits
to matches in order to assess the experience and the introduction of the
Family Excellence Award to reward those clubs that are offering a
particularly outstanding day out."

Malcolm Clarke, chairman of the Football Supporters' Federation, added:
"It's important that football continues to be attractive to the whole
cross-section of society, so it doesn't just become something only
middle-class and upper-class families can afford."

===========================

CITY HIT BACK AT BBC SURVEY
By Bill Marshall (T&A)

City have hit back at a survey which shows them to be the most expensive
club to watch in npower League Two.

A pay-on-the-door match ticket costs £20 and, with the price of a programme
(£3), pie (£2.90) and cup of tea (£1.90), an afternoon at Valley Parade
comes in at £27.80.

That total means the Bantams are not only the costliest treat in League Two
but would also put them as equal most expensive in League One (alongside
Leyton Orient), 11th priciest in the Championship (equal with Peterborough)
and only fourth cheapest in the Premier League.

It is less expensive to watch Newcastle and Blackburn (both £17) and Wigan
(£21.60) than to attend Valley Parade.

But City director of operations Dave Baldwin reckons the BBC Sport survey is
grossly misleading.

He said: "The figures quoted by the BBC affect less than eight per cent of
our spectators – and that has been the case for more than five years. About
92 per cent of our audience come in for £8 less."

This more realistic admission price cuts the cost of a day at Valley Parade
to £19.80, which would rank the Bantams as the fifth cheapest after
Yorkshire rivals Rotherham (£16.30), who were the second cheapest overall,
west-country sides Torquay (£16.50) and Plymouth (£17.90) and Barnet
(£18.70).

"We also have offers every week in Friday's back-page solus advert in the
Telegraph & Argus," said Baldwin.

"For example, tomorrow. If a spectator decides, having seen the T&A, that
they want to go to the Aldershot match on Saturday at a cost of £20 for
their ticket, they can retain their match-day stub and with it get a free
ticket for another home game later in the season. We give offers like this
throughout the season."

As a comparison, Huddersfield are the fourth most expensive club to watch in
League One at £26.60 (match ticket £19, programme £3, pie £2.80, cup of tea
£1.80) and Leeds are the 13th most expensive in the Championship at £28.40
(£20, £4, £2.70, £1.70).

The BBC Sport survey concluded that only 11 clubs out of 104 in England and
Scotland (four English divisions plus the Scottish Premier League) offered a
day at a match for less than £20.

The best in the Championship was Watford (£17.50), with Rochdale (£16.20)
and Preston (£17.50) being the best in League One and Inverness Caledonian
(£21.90) the cheapest in Scotland's top flight.

A cup of tea at Crawley will set you back only 50p, while St Johnstone had
the 'best' pies (£1.50) and programmes (£1).

Nine clubs offered a match-day ticket for £10 – Blackburn, Newcastle,
Watford, Rochdale, Preston, Milton Keynes Dons, Rotherham, Torquay and
Plymouth.

In general, clubs in the north west of England proved the cheapest for a day
out. But Liverpool are the most expensive at £46.95 (£39 – £3, £2.95, £2),
followed by Arsenal (£44), QPR (£42.80), Swansea (£42.60), Tottenham (£40)
and Manchester United (£35.60).

John Nagle, head of communications at the Football League, said: "Football
League clubs are working extremely hard to attract the next generation of
fans through a variety of innovative marketing initiatives. As a result,
crowds in recent seasons have been at their highest levels for 50 years.

"Much of the focus is on improving the match-day experience for supporters,
particularly families.

"This has seen the League introduce a programme of 'mystery-shopper' visits
to matches in order to assess the experience and the introduction of the
Family Excellence Award to reward those clubs that are offering a
particularly outstanding day out."

Malcolm Clarke, chairman of the Football Supporters' Federation, added:
"It's important that football continues to be attractive to the whole
cross-section of society, so it doesn't just become something only
middle-class and upper-class families can afford."

===========================

There endeth the CFML's marmite pre-season summary. We'll be back next post season looking ahead to League One in 12/13.

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